Photo Shoot for Petite Mademoiselle

 

 

 

Buongiorno, Firenze! It was time to put on all the cute T-shirts and crash around Florence!

While you may think that T-shirt is just one boring outfit, but it’s actually very easy to go with anything, you can just put on whatever you want, whether to make it casual, sporty, sexy, or cute. IED Firenze collaborated with Petite Mademoiselle to do a photo shooting with the T-Shirts that can express one’s mind and statement, with each different style from the girls’ mix and match.

The weather was sunny and just perfect for photo shoot. Designer Sheila Salvato was also with us the whole time, along with the photographer to help us modeling for the brand. The shooting took place in all over Florence, from Duomo to Ponte Vecchio, from streets to streets. Then we ended up at a fabulous boutique named SPACE, where the owner was kind enough to let us use their clothing to go with the T-Shirt. Not only we were shooting for Petite Mademoiselle, the girls also had fun being their very own stylists.

Here are some of the sneak peaks from the backstage of the whole photo shoot. See how we were having fun with just one simple T-Shirt?

The King of jungle is back!

We may wonder why is that every time where Cavalli puts out his show, the weather is never perfect; let me tell you, it is because we don’t want to be over-heated by the wildness brought out of the jungle by Roberto Cavalli! That’s why despite of the weather condition, the Roberto Cavalli SS11 RTW was held under a big tent at Arco Della Pace (Arch of Peace), connected the great historical landmark, and the success of Roberto Cavalli’s 40 years of business.

As we all know, Cavalli is never about minimalistic, aside from what seems to be the trends for the fashion shows lately, Cavalli remained his very own unique styles-”the mix of elegance and sex-appeal”. With the croc or snake skin print on top of the tiny pants or tiny jacket, Cavalli does not forget to add some lighter colors into his SS11 collection to balanced the tone.

The Cavalli women may find themselves there, seeing all the glamour coming out of the backdrop jungle. Who wouldn’t be amazed how Cavalli can always capture women’s sexiness and softness and turn them into his design?

Vintage Selection by Maria Elena

The Vintage Selection N.16 took place in Stazione Leopolda in Florence, Italy from 6 – 10 July. There were presented around 40 exhibitors  that let you experience something you never feel, being in the past. There was also a bar/restaurant were you could seat and relax with your friends while talking about the clothes you had seen and also there was a spot in which they were selling books about many topics. Standing in front of the clothes, the sunglasses or the jewerly was a big experience because you could see a lot of history or even imagine a woman from the 60′s using some Chanel earings or their symbolic tweed jacket.

Vintage Selection N. 16: time travel machine to the past by Val Rifel

Walking down Florence on Fratelli Rosselli street you found the city’s first train station. Overall by the view you would never imagine what goes on inside. From July 6 though the 10th it’s taking place the Vintage Selection N. 16, one of most important vintage exhibit and market. The room full filled of pieces becomes meeting point for collectors and passionate visitors.

On this edition of Vintage Selection more than 40 expositors in collaboration with A.G.E.L.O. are proposing two lines of segmentation: Luxury and Sportswear Collections. It also returned the succeeded Happy Kilo area where selected items are sold by weight.

Inside you can find all kind of cloths and accessories sing by famous designers names and less known brands. From night gowns to mirrors and brushes, from Dior to unknown artist, there’s a whole world hopping to be discover. Cool hunter and executives from world’s famous fashion industries come to this place either to achieve some value piece or just to get inspired by old fashion trends.

Either you went inside by accident or you’re a vintage fan it is impossible not to get attracted by atmosphere. During this time of the year and for a few days only Stazione Leopolda becomes a time travel machine to the past in the middle of Florence.

Vintage Selection n.16: from sportswear to luxury by Xochitl G. de la Vega R.

Vintage Selection is a research lab that looks to the fashions of the past, and it’s also a rich archive that today’s designers turn to for new ideas.  At this edition, Vintage Selection proposes two segmentation of the proposals, with the Luxury Collection and Sportswear Collection sections.  And you can’t miss the  Happy Kilo area, a fun temporary store, with a series of selected items that will be sold by weight.
As well as the Pitti Filati 67, Vintage Selection create a contrasting ambience, showing modern in the music, food curt and in the display accommodation,in the other hand the products are vintage: from clothing, accessories, photos and even some ornamental objects.
The Vintage Selection is a trip to the past and the opportunity to wear amazing shoes, bags, jewelry, dresses, hats, and an endless list of fashion.

If you are a fashionista or just enjoy wearing trendy and original clothes this is your place to shop or not shop, just have an artistic experience with conceptual design. Enjoy!

Pitti Filati 2010 by Val Rifel

Going back to what fashion is made of, world-known designers come every year to Pitti Filatti to get inspired by the latest trends.

Once again Florence, Italy, becomes meeting point for fashion specialist.  Like always, Fitti Immagine host one of most important events in word fashion. This year from the 6th to the 8th of july it is taking place the 67th Pitti Filati at Fortezza da Basso. The international exhibit dedicated to present the most innovating trends in yarn, knits, fiber and textures hold the world’s next fall-winter collection in terms of fabric design and colors. Two full-filled floors of booth and dressed up mannequins become the appointment world-known designers and fashion industry executives can not miss.

Pitti Filati 2010 Vintage Selection; RE-defining ‘OLD’ by Diana Ptaszynski

Not all of us are vintage fans, I’ll be the first to admit- but this particular exhibition has re-defined vintage for me- in more ways than one.

Held from July 6 though the 10th at Stazione Leopolda, the fashion conscientious will find some true gems among many treasures.

Designers and stylistas alike specifically visit this exhibition to draw inspiration from these vintage finds.  Some of the most fabulous pieces are not entirely reconstructed, but more so altered through the idea of innovation rather than imitation.  Chanel jewelry dating back from the 60s and 70s in addition to Gucci bags and Louboutins- this place can become any trend setter’s dream.

This vintage selection inhibits 40 different exhibitions- all with a variety of clothing and accessories for both men and women.

Check it out yourself, or if you’re not too keen on a trip to Florence- take a look …